How should I use QR codes to help my brand?

Popularly requested by marketing departments around the world – here’s the definitive guide on how to use QR codes.


Unless you’re in Japan. They love it there.


Got it? Great! Let’s move on.

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2 Responses to “How should I use QR codes to help my brand?”

  1. ann forde-johnston May 25, 2015 at 11:49 EDT (11:49 AM) #

    This is very bad advice, bad designers and poor creatives criticise QR Codes because they lack marketing skills or cannot be bothered to create a good landing page for the QR code scanner.
    We should not blame qr codes they are merely conduits between hard copy and a digital experience, it is what the designer that delivers them to poor user experiences that should be critised.

    • Danny Santoro May 25, 2015 at 16:01 EDT (4:01 PM) #

      I have to disagree. The blame isn’t on the QR Code itself – it’s a nice idea and would have worked well if mobile users embraced it, but in most parts of the globe (and particularly in the United States), QR readers didn’t ship with smartphones until it was too late.

      The exception I know of is Japan – there, QR codes do pretty well. In all other cases I suggest against it – it’s more effective to have a nice URL or link from your site/social that someone can remember to view instead of trying to grab the attention of someone passing by.

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