Small business owners know that the hardest part is getting off your feet – sometimes, the income just doesn’t cover the expenses. Ovens break, tires burst, and Murphy’s Law reigns supreme – luckily, The Business Backer is there to help.
The Business Backer is a Cincinnati-based financing company specializing in small businesses. Although they’ve enjoyed great success, to grow they needed to reach a larger audience and that they needed a strong web presence to do so. With specific, blog-friendly goals in mind and the need for an easy-to-maintain CMS, the choice was clear – they would need to take advantage of the wonderful WordPress PHP framework.