During their website overhaul, the United Pet Group brands merged over ten shopping cart systems to the same e-commerce framework.  During this process, we discussed almost every product in the catalog and organized them by specific, highly searched keywords to optimize SEO and offer the best experience.

In addition, we also added a detailed SearchSpring product finder capability, allowing for users to filter products by keyword, type, size, and animal need.  This opens the door for huge future projects, like a single “Pet Care App”, where the user can just enter information about their animal and receive product suggestions, updates, and offers that help them give the best care to their animals (and help spoil them along the way).

Check out the product finder capabilities here.