In addition to the standard product listing, Amazon.com offers its sellers the opportunity to create what they call an “A+ Page”, which is additional content written in HTML with strict Amazon-regulated file sizes, code syntax, and positioning rules. Depending on the product category, clients have seen anywhere from 150% – 300% increase in sales on Amazon.com after Amazon A+ Page development.

Below are some of the examples from the 150+ A+ Pages I have created – to view the full page, click on the thumbnail.

Update: July, 2015

Since the projects below have been completed, Amazon has changed their A+ system quite a bit. First, they started telling clients there was no such service (even though the examples below prove otherwise), and then tried to offer a drag-and-drop option. As of now I’m not 100% sure of the process, but I do know that Amazon offers the opportunity to add content to the original product manufacturers in the form of specific code similar to the examples below – the best way to find out more and how to get started would be to contact your Amazon category representative, as they won’t even respond to my emails (even from a sales account). Once the system on how to add your content is clarified, though, then it’s business as usual. 🙂

Amazon A+ Examples

LED Fixtures with detailed product comparison between models.

Allow for detailed technical data for each product to encourage accurate, informed purchases.

Add some images and background to your products – you aren’t limited to the simple few options presented by Amazon.

Expanding images and charts allow for extra details to reduce returns and increase customer satisfaction.

Although you have to conform to Amazon’s style, bring some of your own site’s structure to your listings.

Tell the story of your brand and start finding loyal customers – nothing is more attractive than a company they can trust.